Created by Jim Edwards, MD, FACOG

Pregnancy guidance,
clinically grounded.

Week-by-week educational content, a symptom tracker, and a personal memory book — created by a board-certified Maternal-Fetal Medicine physician to help you understand what's actually happening at every stage.

Free library available without an account.

Good morning, Sarah
16
weeks
Day 3 of 7
Baby size
about 4.6 in · 3.5 oz
Baby this week
Your baby's eyes can now make small side-to-side movements and can perceive light, even though the eyelids remain fused shut.
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Log Symptoms
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Add a photo
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Memory Book
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Library
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Home
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Symptoms
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Library
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Photos
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Memory
Week 16 of 40 MFM-verified content
Jim Edwards, MD — Board-certified MFM
ACOG and SMFM guideline aligned
Data never sold
Pregnancy loss support built in
What sets Fern apart

What Fern gets right.

Physician-led content

Every article is reviewed and approved by Jim Edwards, MD, FACOG before publication. Content is created by him, contributed by guest clinicians, or collaboratively developed — but all of it reflects the same standard.

Built for loss from the start

1 in 4 pregnancies ends in loss. Fern is designed with that reality in mind — not as an afterthought. Notifications stop immediately, records are preserved, and resources are offered when you're ready.

Your data stays yours

Reproductive health data is never sold, shared with insurers, or used for advertising. What you enter into Fern is yours — stored privately and never monetized.

Explains the why

Content doesn't just tell you what's happening — it explains the reasoning behind it. The same way a physician explains things in clinic, not a checklist written for mass consumption.

What's inside Fern.

Week-by-week educational content and practical tools for the whole pregnancy — and beyond.

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Evidence-Based Weekly Content

Created by Jim Edwards, MD. Every week explains the science behind what's happening — not just what, but why. Aligned with current ACOG and SMFM guidelines.

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Memory Book

Weekly photos, milestone notes, and appointment records in a personal keepsake — exportable as a PDF you can keep or print.

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Red Flag Guidance

Clear, calm guidance on when to call your provider versus when to wait. The same triage logic an MFM applies in clinic — not a panic-inducing list.

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Privacy First

Your reproductive health data is never sold, never shared with employers or insurers. What you share with Fern stays with you.

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Partner Access

Share weekly updates and milestones with a partner. They see what you choose to share — nothing more, and your data remains private.

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Food Safety Reference

A clear, searchable guide to what's safe to eat during pregnancy — evidence-based, not internet rumors — with real-world practical guidance.

The Fern Pregnancy Library.

Evidence-based articles on every stage of pregnancy — created by Jim Edwards, MD. No account, no paywall. Just trustworthy information, open to all.

Nutrition & Safety Symptoms & Discomfort Tests & Screening Labor & Birth Mental Health Early Pregnancy Loss Postpartum
Browse the library Free to read · No sign-up required · Created by Jim Edwards, MD
Recent articles
Nausea & Vomiting in Pregnancy Symptoms
Food Safety During Pregnancy Nutrition
Managing Anxiety in Pregnancy Mental Health
Understanding Your Anatomy Scan Screening
Signs of Early Labor Labor & Birth

Pregnancy loss is part of our care,
not an afterthought.

1 in 4 pregnancies ends in loss. Fern is designed from the ground up with support for that reality — not added on after the fact.

When a loss occurs, all notifications stop immediately. Your records are preserved privately. Resources are offered when you're ready — not pushed on a timeline.

Immediate notification shutoff Memories preserved privately Curated support resources Return whenever you're ready

Created by the doctor
who sees the full picture.

Maternal-Fetal Medicine specialists are the subspecialty physicians called when pregnancies become complex. Jim Edwards, MD, FACOG practices full-time as an MFM physician — that clinical perspective, knowing what genuinely needs attention, is what makes Fern's guidance different from anything else available.

"I spent years watching patients come in terrified by things they'd read in pregnancy apps — anxiety driven by inaccurate information. Fern exists because expectant parents deserve better." — Jim Edwards, MD
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Jim Edwards, MD, FACOG

Board-certified MFM (ABOG, 2019) · Fellow of ACOG · Duke MFM Fellowship · Duke OB/GYN Residency · UVA School of Medicine

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Active Clinical Practice

Clinical specialty: gestational diabetes and high-risk obstetrics · 13+ peer-reviewed publications

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ACOG and SMFM Guideline Aligned

Every recommendation reflects current ACOG and SMFM guidance, updated annually.

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Explains the Why

Patients make better decisions when they understand the reasoning. Fern doesn't just tell you what's happening — it explains the science.

Ready to get started?

Week-by-week guidance written to help you understand what's actually happening — not just feel reassured. Available now.

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Free library available without an account.